Amine Touzani

Football is a $62 billion asset class hiding in plain sight, and most finance people aren't paying attention. I am. I spend my time studying how clubs are valued, how stadiums get financed, why private equity is pouring billions into leagues most Americans have never heard of, and where the next wave of sports infrastructure deals will come from.

My background is in capital markets — CFA charterholder, Master of Finance from the University of Toronto's Rotman School of Management, with stints in equity analysis, treasury risk, and mutual fund operations at places like Laurentian Bank Securities, Confluence, and National Bank of Canada. The training taught me how to read a balance sheet and price risk. Football taught me where to look.

I grew up watching PSG before the Qatari money arrived — back when supporting Paris actually required faith. That obsession eventually led me to the Rotman Sports Business Association, where I started applying the same frameworks I used on fixed income portfolios to club ownership structures, broadcast rights arbitrage, and stadium real estate plays. Turns out the beautiful game is also a beautiful asset class once you know how to underwrite it.

This site is where I break down the deals, the models, and the economics behind the world's biggest sport. Promotion flips, micro-leagues, air rights, creator-led leagues, and everything in between.