Blog

• March 2026 The Rise of Micro-Leagues

  How the McDonald's model is coming to youth sports — and why the zip code is the new franchise territory.

• March 2026 Ronaldo's Promotion Flip

  Ronaldo didn't buy UD Almeria because he misses Spain. He's executing one of the smartest plays in sports finance.

• February 2026 Stop Buying the Team. Start Buying the Lights.

  The biggest blue ocean in sports is hiding in the energy bill of every Little League field in America.

• February 2026 Stop Selling Sponsorships. Start Selling Layers.

  The UFC doesn't sell sponsorships — they sell a six-tier stacking system where brands never compete, they compound.

• January 2026 The Most Valuable Part of a Stadium Is the Sky Above It

  Billionaires' favorite money glitch: an ancient property law that turns stadium air into tradeable real estate.

• January 2026 The Norwegian Path to the Premier League

  The smartest money in sports isn't buying in London. It's buying in Norway — where a New York penthouse gets you a professional club.

• December 2025 The Longevity Stadium Thesis

  Luxury suites sit empty 300 days a year. What if they became biohacking bunkers instead?

• November 2025 Why $18 Beer Is Actually Aviation Economics

  If your stadium beer price feels like a last-minute flight to Vegas, it's because it literally is.

• October 2025 Euromaxxing: Finance Bro Edition

  MLS teams trade at 10x revenue. In Serie A and Ligue 1, you can pick one up for 3-4x. The math is screaming.

• September 2025 The Referee Crisis Is a Business Opportunity

  We've lost 50,000 refs since 2019. That's not just a problem — it's a $4.5 billion market.

• August 2025 Five Boring Businesses to Start in Sports

  Everybody wants to own a team. But the real money is in the industrial plumbing.

• July 2025 Streamers Are Taking Over Sports

  The Kings League raised $160 million for streaming-based soccer. This is the attention district thesis.